PaidUp
BRAND SHOWCASE
PRODUCT, MARKETING AND MOTION DESIGN
About.
Deliverables.
Working under the TwinTech umbrella, I collaborated closely with a contracted creative director to shape the brand identity and visual direction for PaidUp. I designed the core identity, extended it across digital and marketing touchpoints, and produced both static and motion assets used throughout the product’s launch.
Key responsibilities included:
Developing the visual identity and brand system
Designing the website and preparing it for handoff to developers
Creating out-of-home concepts and digital advertising assets
Producing social content, including motion graphics and animated posts
Designing demo videos, and promotional motion pieces
Ensuring brand consistency across all product and marketing materials
Results.
The final identity gave PaidUp a clear and recognisable presence that feels professional while remaining easy to understand. The website communicated the product’s value with clarity, and the motion assets helped make the tool’s functionality more approachable for launch. PaidUp is a project that helped elevate my design skills across different mediums, including product, web and motion design.
