XCover Motion

MOTION DESIGN

XCover is a global distribution platform under Cover Genius, offering protection products such as extended warranties, travel cover and shipping insurance through major online retailers. During my internship at Cover Genius, I supported the marketing and design team across a wide range of visual and motion projects. One of my key briefs was to produce an animation explaining XCover’s healthcare protection for gig and blue-collar workers, created for a partnership with Betterplace.

Deliverables.

I worked across motion, video and marketing design, producing assets for both internal and external communication. For the Betterplace project, I was responsible for designing the full animated piece from start to finish, using existing illustration assets created for Cover Genius and adapting them for the narrative of the video.

Key responsibilities included:

  • Designing compositions, scene layouts and transitions for the full animation

  • Video editing and final assembly in adobe after effects

  • Creating short motion GIFs for use on the XCover website to help illustrate protection features and
    product flows

  • Supporting the marketing team with additional motion assets for campaigns and partner communications

I worked across motion, video and marketing design, producing assets for both internal and external communication. For the Betterplace project, I was responsible for designing the full animated piece from start to finish, using existing illustration assets created for Cover Genius and adapting them for the narrative of the video.

Key responsibilities included:

  • Designing compositions, scene layouts and transitions for the full animation

  • Video editing and final assembly in adobe after effects

  • Creating short motion GIFs for use on the XCover website to help illustrate protection features and product flows

  • Supporting the marketing team with additional motion assets for campaigns and partner communications

Results.

The final animation delivered a clear explanation of XCover’s healthcare protection, tailored specifically for the Betterplace partnership. I kept it consistent withthe use of the broader Cover Genius illustration system while presenting the information in a structured, easy-to-understand way. The supporting GIF animations improved the visual communication across the XCover website and contributed to a more engaging and consistent set of marketing materials.